🦩 The 2 most important statements your brand needs
This week we are tackling your brand's mission & vision. What's the difference? Your mission statement communicates your purpose to your...
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Pamela Nieto
- Apr 10, 2022
- 2 min
🦩 Branding: Back to Basics
There are many definitions out there, but here's one of our favorite by Marty Neumier. A brand is a person’s gut feeling about a...
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Pamela Nieto
- Apr 4, 2022
- 2 min
🦩 4 Things to Look for in a Branding AgencyÂ
Following our last newsletter, once you know your brand needs therapy, should you DIY or hire a pro? Here's a quick checklist to guide...
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Pamela Nieto
- Mar 21, 2022
- 1 min
🦩 Oops, we did it again
We're reading Brene Brown's Atlas of the Heart and are reflecting on the topic of regrets. It hit us that without regrets we don't grow...
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Pamela Nieto
- Mar 13, 2022
- 2 min
🦩 The secret to a 🔥 partnership
1 year ago, we started Captiva because we saw a need for people to simplify, clarify, and amplify their brand. We found that some...
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Pamela Nieto
- Mar 7, 2022
- 1 min
🦩 4 Surprising Lessons from Year 1 of Running Our Agency
Happy 1st Flam-nniversary to us !!! Captiva turned 1 and we are so excited. This month we’ll share a little bit about our mompreneur...
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Pamela Nieto
- Jan 11, 2022
- 2 min
🦩 3 Branding Trends that Will Standout this Year
Brand equity is the #1 currency that pays dividends. Let's discuss how to keep your brand fresh in light of new trends.
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Pamela Nieto
- Dec 17, 2021
- 2 min
🦩6 Marketing Trends That Will Still Endure in 2022
1. Omnichannel & Privacy. The Apple privacy update has made tracking much more difficult on iPhones. Be smarter and communicate on...
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Pamela Nieto
- Dec 11, 2021
- 2 min
🦩 5 Marketing Trends That Will Still Dominate in 2022 (Part 1)
Out with the old, in with the new? Not so fast. Everyone loves the new shiny object, but in marketing, it's the classics that drive...
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Pamela Nieto
- Dec 6, 2021
- 1 min
🦩 Naughty or Nice?
This week we are looking at tips to help you stay off your client's naughty list this holiday season (and beyond). 😉 Here are 8 ways to...
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Pamela Nieto
- Nov 23, 2021
- 1 min
🦩 Amplify your content: Do more with less
Here you'll learn how to get more BANG for your content. Unless you're Gary V and have a full-time team of content creators (minions at...
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Pamela Nieto
- Nov 15, 2021
- 1 min
🦩 Got writer's block?
Content creation is what everyone is talking about nowadays. Just thinking about it might give you anxiety. Easier said than done, right?...
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Pamela Nieto
- Nov 9, 2021
- 1 min
🦩 To blog or not to blog
If you’ve been curious about blogging, i.e. your content engine, this week’s post is for you. First, you may be wondering: Do I really...
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