#1: Build Your Brand. Your unique brand is your business’ superpower. It's an asset, an investment, and a foundational element. It isn't just something that you spend on later when you have extra money laying around. It's something that when you invest in carries massive ROI. It's hard to imitate you, your personality, your reputation, your values, and your story. Being crystal clear about why your business exists, what problem you solve, and why YOU are the perfect one to solve it will separate you from the competition.
#2: Know Your WHO. Your business exists to serve your audience. Listen to them. Follow them on social media. Ask questions. The more you know about their values, passions, and pain points, the better you can connect and become their go-to resource. Remember: Clear is the new clever.