Did you know that nearly 80% of buying decisions are based on brand? 🤔For branding to work, it must be anchored by a solid strategy. A branding strategy is your roadmap 🗺️— it organizes, guides, and focuses your story and visual identity. Without a brand strategy, you risk confusing 😵💫 your audience and wasting time and money on a mediocre brand.
Sun Tzu said it best, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
All business leaders care about ROI or VALUE. The #1 way to power your business growth is through a FLAMAZING brand strategy.
Captiva's 3 Bs of a FLAMTASTIC Brand Strategy
1. ❤️🔥 Brand Core: These are your guiding principles and heartbeat of your brand. This is the reason your brand exists (beyond making money) and inspires everything you do.
Elements: Brand Purpose, Brand Promise, Vision, and Brand Values
2. 📍Brand Positioning: Here's where you define why your audience should choose you over your competitors. When working with our clients, we do extensive research to identify gaps, differentiators, and key opportunities to help them stand out in the marketplace.
3. 🙋🏽♀️🙋🏻Brand Persona: This is the personification of your company and how it shows up and communicates. The secret to creating an emotional connection with your audience is by carefully designing an authentic, relatable, and captivating brand personality.
Elements: Voice, Tone, and Attitude
🗣️ Don't miss next week's blog! We will be showcasing a very exciting brand for parents (especially for dads), so you'll see branding in action.