Why is brand messaging so important?
Because it gives you clarity and consistency. More importantly, at a subconscious level, it instills stability and builds trust in your brand. This is priceless!
That's why we are giving you tips on how to create a memorable catchphrase that communicates your organization's mission, aka your TAGLINE.
Not to be confused with a slogan used for a temporary promotion or campaign.
4 Tips for a FLAMAZING Tagline
Keep it simple and succinct. Aim for no more than 3-5 words.
The phrasing of the tagline should be creative and highlight a benefit.
Matke sure your tagline matches your brand personality.
Look at other examples for inspo.
PRO TIP: As Stephen Covey, author of The Seven Habits of Highly Successful People, says: "Start with the end in mind."Ask yourself these questions:
💭 Where do you want your business to be in 3-5 years?
🤝 What do you want your business to stand for? Who do you want to help?
💚 What do you want people to feel when they think of your business?