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🦩5 Marketing Trends to Grow Your Business in 2024

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✨The Power of Your Brand + Marketing
Brand and marketing always beat sales 🛒. There's nothing wrong with sales but, when you build your brand consistently through valuable content, it works for you 24/7 and your sales will ⬆️ organically. The more people see and engage with your brand, the more they will recall, trust, and value it. If you haven't developed your brand identity or refreshed it in a while, make 2024 your year.

👨🏽‍🤝‍👨🏾Company Culture
Your team is the heart and soul of your brand and how you treat them matters. It has a ripple effect that impacts how your audience perceives you. You get more 🐝 with 🍯 than vinegar.

The biggest social media play is happening on LinkedIn. Take advantage of organic reach by posting engaging content regularly (minimum 2x per week, even better if you post daily). LinkedIn is similar to how Facebook was in 2013 and 2014 where you didn't have to buy ads to get attention. Also, engage with other business leaders. Message them and schedule that coffee you've been thinking about for months.

📹 Video
Whether you love or hate being in front of the camera, video is the name of the game. We're now doing more video in our communications. Also, If you're going to take video content seriously and use it as a 24/7 sales rep for your business, consider investing in a full-time video editor.

If you haven't started using AI for your business, NOW is the time. If you don't know how G O O G L E it. AI will significantly impact every business by composing fast content such as text and videos for your company.

Which of these trends will you experiment with in 2024?

"The secret of change is to focus all of your energy, not on fighting the old, but on building the new."
- Socrates


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