Here you'll learn how to get more BANG for your content.
Unless you're Gary V and have a full-time team of content creators (minions at your beck and call), NO ONE has time to create loads of content every single day. Instead of reinventing the wheel, REPURPOSE. In other words, slice it up, chop it up, spin it, and voilà, you got something fresh to share. Aside from saving you time, you also create a more cohesive strategy. 💆🏽♀️
Here are 5 ways to feed the content machine:
Start with the end in mind. Think 1 to many to maximize your efforts and improve ROI of each content piece. A rising tide raises all boats.
Take inventory of the types of content you already have. Identify your most popular or successful content. If it performed well, keep the good times rolling and reshare across multiple platforms.
Turn long-form content or complex topics into bite-size sound bites, such as taking your key points and turn them into infographics or an image.
Combine multiple blog articles around the same topic and turn them into a complete guides, special reports, ebooks, or white papers.
Use your content as a script to create a video. Or if you have a video, turn the transcript into an article. It works both ways.