Your homepage is the digital storefront of your business. To create a well-optimized homepage, there's a proven formula that you can follow to ensure a seamless user experience.
The 8 Must-Haves of a High-Converting Homepage
🤩 Grab Attention: In less than 3 seconds, let visitors know how you solve their problems and how they can take action. Spend time writing your headline and subhead and make sure it passes the 5th-grader test in clarity and persuasion.
😫 Address Client Struggles: Highlight your client's problems and pain points. Empathize by showing them that you understand their challenges.
🤓 Introduce the Solution: Position yourself as the answer to their prayers. Explain how you make them the hero of their own story (how you help them solve their problems).
🤝🏽 Present the Plan: List your services and demonstrate how you can help them overcome their challenges.
👫 Share Testimonials: Feature short and powerful testimonials from clients to help build credibility and trust.
🗒️ Showcase Client Logos/Portfolio: Show your work by displaying logos of notable clients and highlighting the before and after of your projects through case studies.
📧 Encourage Sign-ups: If email marketing is part of your strategy (which we highly recommend), invite visitors to subscribe. Give them an incentive, aka lead magnet, and state what they'll get in exchange for their precious email.
🗄️Organize the Junk Drawer: Your footer should include a few key links (don't duplicate your navigation menu), social media icons, a signup box again, and your contact info.
Need help creating a homepage that converts? Let's connect.
