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🦩Decoding Social Media Algorithms

When it comes to social media algorithms, "If you can beat 'em, join them."

If you've ever tried to figure out how to beat the algorithm, you know the frustration of the constant moving target how each platform decides to show what in your feed. But one thing that all the platforms have in common is they follow the money, e.g., users' attention and engagement habits.

Let's demystify these algorithms, and leverage the power of each platform to shape your audience's social media experience.

Other than posting great content consistently and engaging with your audience (please be kind and respond to comments, no posting and ghosting, OK?), here are more tips & tricks to stay top of mind and gain some algorithm love. 

Navigating the Feed

- Use the different format types (Stories, Reels, Carousels). The more variety, the higher the engagement. 
- Create audience-centric content that is authentic to your brand that educates and it's shareable. 
- Add a CTA on your captions so people can comment or share the content.

- Create shareable content that sparks conversations and drives engagement.
- Use Facebook Live to connect with your audience in real-time and boost visibility.
- Engage with niche-specific groups to expand your reach and spark community engagement.

⚡X (we still call it Twitter):
- Use Twitter threads to share detailed information in an engaging way and weave in personal experiences, anecdotes, or examples that relate to your topic. Make sure the first tweet has a strong hook and keep tweet concise. Brevity is your friend!
- Incorporate multimedia elements, such as images and videos, to enhance tweet engagement.
- Join trending conversations and use relevant hashtags to increase tweet visibility.

- Optimize your profile with relevant keywords, a professional headshot, and a compelling bio to attract connections and profile views.
- Share thought leadership content and industry insights to establish credibility and engage your professional network.
- Participate in LinkedIn Groups to connect with like-minded professionals, share knowledge, and expand your reach.

💡Pro Tip: Video is still the most effective way to grow brand awareness and increase engagement on most platforms. If you need inspiration on what types of videos to create, here are 7 ways to use video to elevate your social media game: 

1. Product Demonstrations
2. Behind the Scenes
3. Tutorials and How-To Guides
4. Customer Testimonials
5. Live Streaming
6. Storytelling
7. User-Generated Content (UGC)

Need help boosting your social media engagement? We got you.


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