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🦩Client Spotlight: Frisco Woodline Rebrand

Updated: Jul 27, 2023

After a year of planning, brainstorming, creating, designing, and developing, the butterflies and adrenaline rush on launch day never get old!
Client Spotlight: Frisco Woodline Rebrand

Frisco Woodline (formerly known as G.E. Frisco) is a local award-winning, family-run lumber and construction materials supplier for commercial builders on the East Coast. Challenge: Libby and Neil recently acquired the successful business from their dad and wanted to build on his legacy while incorporating their evolved vision and their own story into their brand. Solution: Like all our engagements, we started with our Brand Therapy Assessment where we evaluated their brand, target audience, products & services, and competitors. After gathering all the background info and assessing their position in the marketplace, we helped them with namestorming to come up with a new company name and created a Brand Strategy, including a new tagline, logo, brand style guide, branding rollout plan, and a brand-new website. If you're in the construction industry, be sure to support this local rockstar. Their customer service is FLAMTASTIC! All their customers rave about them.
Shoutout to our team of creatives, graphic designers, and web developers for all their hard work on the Frisco Woodline project.


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