Everywhere you look, there are predictions of what 2023 will look like. In spite of tightening wallets👛, the one thing you should NOT stop doing are branding and marketing — they bring opportunities.
If you're like most brands, you're in the home stretch closing out Q4 and planning for 2023. Out of all the trends to pick from, this is the one that rules them all.
The Biggest Digital Marketing Trend in 2023 Is...🥁
Strategic Organic Content (SOC)! ⬅️credit to Gary V for coining this.
Before you run away and hide or roll your eyes 🙄, hear us out if you really want to grow in 2023.
All great branding and marketing start with strategy to drive effective content creation. And every great content strategy puts people at the center.
🙌🏽 Small businesses and nonprofits have an advantage with this because they can humanize their brands better than massive corporations. Hard for Capital One or Amazon to achieve this authentically and empathetically.
To ramp up your content impact, you gotta know your audience intimately. That means tell more stories that make them the hero, create how tos, answer FAQs, interview prospects, do behind the scenes, and remember to focus on WIIFM (what's in it for me, the reader?).
Content comes in many shapes and sizes. The 3 most popular and powerful ways to share your content is through:
📹 Video. Not just any video, but video shorts. These are videos under 60 seconds on YouTube, Instagram Reels, and TikTok.
🎧 Audio. If you have the gift of gab but hate the camera, audio is the next best option (hello podcasts!).
✏️ Writing. There are two types. Copywriting is about driving a desired action through the art of persuasion. Think of sales letters or landing pages, ads, billboards, emails, brochures, etc. Content writing on the other hand is more about education and building relationships. That's your blog, ebooks, case studies, newsletters, and podcasts.
We know this is tough to execute consistently. So, if you don't have the time or resources to do it yourself, this is when it's smart to hire a copywriter and/or a content writer. Believe us, they're worth their weight in gold. 💰