From choosing the right color palette 🎨 to the font type 💬 and imagery to conveying a certain feeling, creating a visual identity should be done intentionally, authentically, and consistently.
🆔 Brand identity refers to the internal aspects such as your brand purpose, brand voice, and brand personality.
🪧 Visual identity are the external elements that help your customers identify and remember your brand, such as your logo, colors, and typography. When you combine each branding asset into a cohesive aesthetic, it helps amplify brand recognition and recall.
WHY DOES A VISUAL IDENTITY MATTER?
🦄 Differentiation - Every brand wants to be "different" and stand out. Your visual identity helps express your brand's unique qualities and personality (you should define this in a brand strategy). Without it, you'll have a Frankenstein or hodgepodge of a logo and visuals that just end up confusing your audience.
👁️ Relatability - When you have a deep understanding of your target market, you can create an appropriate visual image that effectively communicates your brand. For example, is your brand elegant, formal, casual, or cheeky?
🪨 Consistency - How do you help your brand be remembered? Be consistent. Your brand style guide is your team's manual on the do's and don'ts of your visual identity across all your communication channels. No rogue agents.
So, are you proud of your visual identity? Does your brand align with your vision? Is your brand working for you or against you? If you're in need of a brand refresh, let's talk 📞.