Love it 👍🏻 or hate it 👎🏽, TikTok is currently one of the most popular (and addictive) social media platforms.
Contrary to what you might think, it's not just for Gen-Zs, about people dancing, or funny videos. It has changed how we speak 🗣️, sell 💸, and shop 🛒.
So, what's their secret to hooking users and what can we learn from this platform?
Let's take a closer look at this growing beast.
Part of TikTok's marketing genius is due to its algorithm. The more you watch, the more it knows what you like, the more it feeds you more of what you like. It's an endless feedback loop 🔁.
One of the most innovative things about TikTok is how it transformed social media advertising from brand-first to creator-led. By partnering with TikTok creators, creator-led ads help brands stand out in a more authentic way. Be on the lookout for these types of ads during Super Bowl 2023.
So, should you care about TikTok?
Unless you don't need to grow your brand or your business, then the answer is YES.
TikTok by the Numbers
• It's the world's fastest-growing brand
• It has over 1 billion active TikTok users worldwide (138 million in the US)
• It's the #1 most downloaded app in the world
• It skews female (57%)
• The top 2 most followed TikTok accounts are Khabane Lame (@khaby.lame) and Charli D'Amelio (@chalidamelio)
• It has a 6% engagement rate, the highest of any other social media platform
• Second most popular social media platform among teens (YouTube is still #1)
The good news is, TikTok is easier to use than other social media platforms. It has a simple interface, and the stories can be edited and shared without much technical knowledge. Hooray!
7 Tips to Get the Most from TikTok
1. Have a clear brand voice
2. Choose your account name wisely (easy to spell, memorable, and relevant)
3. Make your profile picture friendly and your thumbnails attractive
4. Know your audience and target niche interests (hello content pillars)
5. Have a content plan and be consistent— try to post 1 video per day and don't be all over the place (if you can't make your own, repost other people's content to fill your feed)
6. Interact regularly and directly with influencers and popular TikTok creators
7. Do livestreaming (after you hit 1k followers)
Like all new things, you gotta start somewhere. Make it easier on yourself by following these tips, test, and have fun!