When people sign up to your email list, make a purchase, or attend an event, you have a window of opportunity to make a FLAMTASTIC first impression, build trust, and nurture the relationship. Most email providers even have templates to make the setup of your email flow easy peasy.
Remember to include:
A person's name in the From line
An engaging Subject line
A personalized, friendly, and short message from the brand
An introduction to your team and your brand
A clear call-to-action (CTA)