Our June series will focus on one of your organization's most powerful marketing and sales tools, email marketing 📧. This oldie but goodie continues to drive more sales than any other marketing channel.
Expect to see different email marketing topics throughout the month, including why it matters, how to build your list, messaging & copywriting tips, and automations and drip campaigns. Let us know if there's another topic you'd like us to cover.
3 Reasons Why You Need Email Marketing
1. 📣 Email is the #1 communication channel. When you do it well, it's the number one driver for the highest ROI. 91% of consumers and 73% of businesses use email. That's a HUGE opportunity.
2. 🧑🏽🤝🧑🏽 Email gives you control. It's one of the only channels you control when it comes to your online business. If Instagram, Facebook, or any social media channel changed their algorithm, ghosted you, or worst, shut down your account, you can still communicate directly with your audience via your list.
3. 🤝🏽 Email converts and builds relationships. It's a great way to keep your audience interested by adding a sense of personality to your brand, offering extra value, updating them on your new solutions, sharing good news, and ultimately building trust.
PRO TIP: Our favorite email marketing tools are Mailchimp and MailerLite for small businesses. If you have a bigger list and budget, ConvertKit, Keap (fka InfusionSoft), and Klaviyo are also great options.