Last issue we talked about case studies, why they matter and 5 tips on how to structure them. Today, we're putting those tips into practice and featuring one of our clients and partners, ACSI.
Case Study Framework
When showcasing your work, follow this simple framework:
🧑🏽🤝🧑🏽Client. Write a brief description of who your client is and what they do.
🎃 Challenge. State the problem you helped them with.
💪🏽 Solution. Provide the solution you helped them with and include any results generated (if applicable).
✅ Deliverables. List and showcase the deliverables you created during the engagement. Bonus points for including pictures of your work.
Case Study Sample
ACSI Translations: A consulting firm that provides scalable language access services, including translation & interpretation in 100+ languages, audiovisual, consulting, and training for businesses, government agencies, and nonprofits.
Challenge: ACSI came to Captiva because their website didn’t accurately represent their brand, it had awkward navigation, lacked company visuals, and a clear CTA. They wanted a robust web presence that clearly communicated their services, showcased their team, and made it easy for clients to engage with them.
Solution: We took them through Captiva’s Brand Therapy Assessment to help them clearly define their goals, target audiences, and services. We then reorganized the entire flow to create a frictionless experience, rewrote all the content, provided guidance for their photoshoot, and directed the design and launch of their website. In the short time the new site went live, it's already generated organic leads.
Deliverables: A 20-page, SEO-friendly website that better aligns with their brand & vision.
Are you presenting your work in the best light on your website? If not, follow this framework to strengthen your case studies, prove your worth to your prospects, and close more deals.