Our story

EVERY BRAND HAS A STORY. LET US TELL YOU OURS.

We're two Latinas — by way of Colombia and El Salvador — who live, breathe, and love all things marketing and branding.

Our love story begins a decade ago (what now feels like centuries) over soup and salad at a Pret a Manger in Washington, D.C.

At the time, we had fast-paced demanding jobs, Maritza at the Washington Business Journal and Pamela at the Greater Washington Hispanic Chamber of Commerce. We instantly connected — from business to babies — and have been like sisters ever since.

Fast forward 10 years later, the entrepreneurial stars aligned, and Captiva Branding was born.

Combining 30+ years of crafting strategies and stories, we’ve joined forces to help simplify marketing so you can captivate your audience's minds, hearts, and wallets.

When you work with us, you’ll get the high-touch service and nimbleness of a small agency with the battle-tested experience of a big agency... and FLAMAZING vibes (of course).

It's like therapy for your brand.

Let’s build your brand together.

Mari & Pam

Brand Therapists

Problems we help you solve

Craft your strategy — simple & actionable

Build your

human-centered

brand

Communicate your story empathetically & powerfully

Design your visual & digital presence

Services

We partner with brave & bold small businesses and nonprofits. Whether you need a full marketing strategy and execution, or a la carte services, we’ll work with you at the level of engagement that best fits you. Explore our services below.

Strategy &
Branding