If you’ve been curious about blogging, i.e. your content engine, this week’s post is for you.
First, you may be wondering: Do I really need to blog?
And the answer is... (drumroll 🥁 please)
Here are top 7 reasons why you should be blogging:
Drives your content marketing strategy.
Supports your website, social media, and email content.
Helps position you as an expert in your industry.
Showcases your brand personality by sharing your thoughts, opinions, passions, and stories.
Builds a connection and trust with your audience.
Strategically promotes your product or services (without being sales-y).
Increases web traffic, helps with SEO, and link building (when other websites link back to your website and help you rank higher on search engines).