Whether you're the resolutions or goal-setter type, the turn of the calendar year brings an air of opportunity and expectation.
This is a great time to reevaluate, recalibrate, and reimagine. And nowhere is this more important than with your brand. Brand equity is the #1 currency that pays dividends.
This week we discuss how to keep your brand fresh in light of new trends. Missed our 2021 Top Trends?See our blog here.
Check out these 3 branding trends that will standout this year:
1. Inclusive Design. The past 2 years brought social justice issues and inclusivity to the forefront. Inclusive design focuses on the diversity of humankind and its impact on design decisions. But inclusivity isn't just choosing images with people of different races or ages, it's also designing for the visually impaired, adjusting your messaging, and improving your cultural savviness. Checkout Wix's 7 principles of inclusive design.
2. Imperfect Is the New Perfect. We're embracing this as a mantra this year. Humans are far from perfect, and our brands should reflect that. Nowadays, people appreciate more transparency and authenticity than perfection. This is where video that isn't overly produced and feels like one-to-one conversation can be very powerful.
3. Immersive Brand Experiences. Whether it be the Van Gogh Immersive Experience, a Fab.Fit.Fun box, or going to the Nike store, immersive experiences are an innovative trend all about welcoming audiences into your world and connecting with them. You can host a themed event, create an online game or interactive experience, or take your product packaging to the next level. Immersive brand experiences are the future of brand storytelling.
PRO TIP: Makingyour audience the hero of your story is a winning strategy. As Don Miller says, when we position our customer as the hero and ourselves as their guide, we will be a sought-after trusted expert to help them along their journey.
It's okay if you don't know how to do it all, you're not supposed to. Let us know how we can help with fresh, new, creative solutions, ideas, and ways of communicating your brand.