🦩Your case study framework
Last issue we talked about case studies, why they matter and 5 tips on how to structure them. Today, we're putting those tips into...
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Pamela Nieto
- Oct 23, 2022
- 1 min
🦩 Show your work, get $$$ for it
In this issue, we discuss case studies, aka, your portfolio or your work. What Are Case Studies? We loved this definition from HubSpot:...
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Pamela Nieto
- Oct 3, 2022
- 2 min
🦩 Create a killer content strategy
Everyone knows that content is the currency of the internet. Yet, it's not enough to just produce it and expect people to find your...
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Pamela Nieto
- Sep 19, 2022
- 1 min
🦩 If you want a successful brand, do this
Do you want your organization to go from a best-kept secret to captivating and memorable? It starts with building a FLAMAZING brand...
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Pamela Nieto
- Sep 11, 2022
- 1 min
🦩 The #1 Mistake Businesses Make
What's the one mistake almost all organizations make? Not having a current AND actionable strategy, aka a roadmap to guide their...
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Pamela Nieto
- May 30, 2022
- 2 min
🦩 4 Guidelines for Tragedy Response
The tragedy in Uvalde, TX rocked us to our core. We are grieving for the families and parents of the beautiful souls we lost too soon. As...
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Pamela Nieto
- May 22, 2022
- 2 min
🦩 The 2 most important statements your brand needs
This week we are tackling your brand's mission & vision. What's the difference? Your mission statement communicates your purpose to your...
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Pamela Nieto
- May 16, 2022
- 1 min
🦩4 Tips for a FLAMAZING Tagline
Why is brand messaging so important? Because it gives you clarity and consistency. More importantly, at a subconscious level, it instills...
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![🦩 How to build brand trust [examples]](https://static.wixstatic.com/media/nsplsh_7eb89664da1045048f71629858724777~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/nsplsh_7eb89664da1045048f71629858724777~mv2.jpg)
Pamela Nieto
- May 9, 2022
- 1 min
🦩 How to build brand trust [examples]
Today we are discussing your Brand Promise & Brand Purpose, aka your raison d'être. These 2 key statements serve as your North star...
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Pamela Nieto
- May 2, 2022
- 2 min
🦩How to Create a FLAMTASTIC One-liner
Messaging is one of the hardest things businesses (and everyone else who's not a marketing copywriter) struggle with. Your brain is...
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Pamela Nieto
- Apr 24, 2022
- 1 min
🦩 How likable are you?
Today we are looking at how to shape your brand's perception, aka BRANDING. So how do you create and manage your brand's perception? ...
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Pamela Nieto
- Apr 18, 2022
- 1 min
🦩 5 Reasons Why You Need a FLAMTASTIC Logo
Do you remember your first date 💏 or first interview? You made sure you were looking "so fresh and so clean" (dressed cool, smelled...
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Pamela Nieto
- Apr 10, 2022
- 2 min
🦩 Branding: Back to Basics
There are many definitions out there, but here's one of our favorite by Marty Neumier. A brand is a person’s gut feeling about a...
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Pamela Nieto
- Apr 4, 2022
- 2 min
🦩 4 Things to Look for in a Branding Agency
Following our last newsletter, once you know your brand needs therapy, should you DIY or hire a pro? Here's a quick checklist to guide...
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Pamela Nieto
- Mar 24, 2022
- 2 min
🦩 Does Your Brand Need Therapy?
Typically, people come to us because they have a brand, product, service, or cause that they need to share with the world. They have...
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Pamela Nieto
- Mar 13, 2022
- 2 min
🦩 The secret to a 🔥 partnership
1 year ago, we started Captiva because we saw a need for people to simplify, clarify, and amplify their brand. We found that some...
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Pamela Nieto
- Mar 7, 2022
- 1 min
🦩 4 Surprising Lessons from Year 1 of Running Our Agency
Happy 1st Flam-nniversary to us !!! Captiva turned 1 and we are so excited. This month we’ll share a little bit about our mompreneur...
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Pamela Nieto
- Feb 28, 2022
- 1 min
🦩 3 Apps to Make Your Biz Run Smoother
To finish off the month of love with a BANG, we're sharing 3 cool tips to make your biz more legit. Let's dive in! 1. WhatsApp. You've...
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Pamela Nieto
- Feb 14, 2022
- 2 min
🦩 5 Apps We're Crushing On
As small business owners, we're always on the hunt for tools (preferably F R E E) to help us improve our efficiency and productivity. We...
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Pamela Nieto
- Feb 7, 2022
- 1 min
🦩5 reasons why we ❤️ Feb
We are super excited about February, let us count the ways. 1. It's Black History Month!!! Although it should be celebrated all year, we...
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