Do you want your organization to go from a best-kept secret to captivating and memorable? It starts with building a FLAMAZING brand strategy. What is a Brand Strategy?
It's a holistic approach that guides how to build your brand cohesively across channels. It helps you connect deeply with the passions, beliefs, and identities of your audience. Before you design your logo or website, you need a fully developed brand strategy. If not, you'll end up with a confusing brand and messaging, ultimately having to REDO all your hard work. Ain't nobody got time for that!Here are the 6 core elements every great brand strategy has:
🫶 Brand Purpose: Why you exist beyond just making money
🙏🏽 Brand Promise: The value or experience your customers can expect from your brand 100% of time
🏃 Brand Personality: Voice, tone, and core values
📍Brand Positioning: What differentiates you from your competitors and positions you to compete
🗒️ Brand Messaging: Unique value proposition, tagline
🦩 Brand Visual Identity: Your logo, color palette, fonts, images
When you get these brand fundamentals locked in, it will be easier to articulate and communicate who you are and what you offer beyond your services. If this feels a little overwhelming, don't worry. We're happy to help you build a FLAMTASTIC brand that's sustainable, captivating, AND profitable.