To say that 2024 is a year of a lot of uncertainty is an understatement. Companies are tightening their budgets.
However, during every economic shift, there are winners and losers. The ones who win lean on their brand equity (the value and strength your audience perceives about your brand), double down on the fundamentals, and adapt to their audience's needs. 🏆
How are you going to prepare to weather the economic storm? In lieu of hiring a full-time internal marketing team that can cost upwards of $500k per year, smart and agile companies are saving costs by working with an external fractional CMO or a marketing agency.
Hiring a fractional CMO and marketing team is like having a customizable, scalable, and expert marketing department at your beck and call, ready to help you navigate the complex and ever-changing marketing landscape without the full-time price tag. Cha-ching! 💰💲
What's a Fractional CMO?
A fractional Chief Marketing Officer (CMO) a part-time senior marketing executive advisor and strategist who orchestrates an internal/external marketing team. It's like having a slice of a marketing mastermind's 🧠 time to help boost your business without the commitment of a full-time executive at a fraction of the cost.
A fractional CMO can help with strategy development, team leadership and management, data analysis & insight gathering, brand development, client engagement & retention, and budget management. 👩🏽💻
What's a Fractional Marketing Team?
A fractional marketing team operates similar to a fractional CMO but expands to include an entire team's expertise. You'll have access to customized expertise on demand with a variety of skills tailored to your needs (SEO, digital marketing, content creation, video production, etc.), scalability and flexibility adjusting to your budget, and fresh ideas and best practices from across different industries. 💡
It's like picking your dream team of marketing superheroes, but only calling them in for missions that require their specific powers. 🦸🏽
If you're interested gaining an edge in this current market with your own dream marketing team, grab a spot on our calendar for a 1:1 call with us here. 📅
