We hear this a lot from our clients: "How can we stand out and attract the right audience?"
The secret is getting super clear about your brand positioning. It's essential in guiding how you differentiate yourself 🦄 from your competitors and claim your unique space in your market. 📍
Before you start crafting your brand positioning, be sure to do your research and lay the groundwork by following these steps:
1. 🎯Know Your Audience. Do extensive research on your target audience's demographics, psychographics, pain points, and preferences. Get in their shoes and really empathize with their needs.
2. 🧑🏽🤝🧑🏽 Know Your Competitors. Analyze the strengths and weaknesses of competitors, identify gaps in the market, and create a unique selling proposition (USP) for your brand. This exercise will help clarify how to carve out your niche in the marketplace.
3. 🫶 Know Who You Are & What You Stand For. Define your mission/purpose, values, personality, and visual elements to help create a cohesive and consistent brand.
4. ➡️ Get Referrals. Ask your clients to share their experiences with your brand in their own words, aka testimonials.
5. 🔥 Reinforce Your Positioning: Whether it's advertising, social media, content marketing, email marketing, public relations, or other channels, keep sharing your knowledge and showing how your brand impacts people's lives.