In this issue, we're talking about HOW to promote your brand—aka your marketing strategy.
What's the Difference Between Branding and Marketing?
Brand strategy is your DNA — it defines your organization’s personality, tone, purpose, and uniqueness. Nearly 80% off buying decisions are based on brand!
Marketing strategy is your compass — it sets the direction of all your marketing activities and guides you on HOW to build awareness, generate leads, and convert more prospects.
Why Do You Need a Marketing Strategy?
Have you taken a trip without a plan or itinerary? Even if you're the spontaneous and adventurous type, you still need to know where you're going and how you're getting there.
That's the purpose of the marketing strategy. It's your roadmap to growing your brand and keeping you FOCUSED. When you have a marketing strategy in place, knowing how, when, and where to communicate with your audience is much easier.
Continuing the trip analogy, here are the core elements of a FLAMTASTIC marketing strategy:
🎯Goals. Your destination. Don't be scared to think big.
📍Objectives. The pinpoints to get you to your destination.
🧑🤝🧑Target Audience. The people you are taking on the journey.
🧭 Strategy. It's the compass or the how you are going to get to your destination.
✅ Tactics. The activities and channels that will get you to your destination.
If you need help figuring this stuff out, let's talk.