This week we're featuring a real-life rebrand example we just completed.
After many months of planning, creating, and designing, we are SUPER excited to showcase our client Dr. Meg Meeker's rebrand.✨✨
Dr. Meg is a well-known pediatrician, bestselling author, international speaker, and father-inclusive advocate. 👨👧
Challenge: Dr. Meg came to us last year with brand trauma. At the time she was targeting parents, mostly moms (a highly saturated market). Similar to most of our clients, she was trying to manage a disconnected team and marketing herself without tangible success. She also wanted to assess the strategic direction of her business.
Solution: We started with our Brand Therapy Assessment 🔍 where we audited her branding and marketing efforts and performed a competitive analysis.
After a deep diagnosis, we discovered a need in the market that she was uniquely positioned to serve — dads! 👨
Building on her widely popular Strong Fathers, Strong Daughters 💪 book and now movie, we decided to capitalize on her proven and successful track record. It's no accident her book has sold over 500,000 copies and has been translated into 13 languages.
With this renewed focus on dads, we designed a new brand visual identity, tagline, media kit, and website, as well as revamped her social media, podcast, and email marketing. And we're just getting started.
If you're a dad, please follow her. You'll thank us later!
As moms, we are personally passionate about Dr. Meg's mission and are so proud to finally share her big reveal 👀! Thanks to our talented team (especially our FLAMAZING designers) for all their hard work in bringing this vision to life. 💥