3 Takeaways from Shakira's and Bizarrap's New Song
1. Trending topics have the power to get explosive attention, if you're quick to jump on them.
2. Smart marketers always keep their audience in mind to make it relevant.
3. You can turn even bad publicity into positive brand awareness, if you think strategically.
For example, Casio and Twingo leveraged their brand mention in Shakira's song and used humor to turn it around. See the ad below. Translation: "We love that this splashes us." "Sal-Pique" is a play on words, which really means she left Pique, her ex.